CLIENT : adidas
BRIEF : adidas HERITAGE RUGBY JERSEY
IDEA : RELIVE THE LEGEND

adidas were bringing back their version of the legendary rugby silhouette and we were given the chance to launch it. Instantly we knew this was an opportunity to have some fun and we quickly decided we wanted to collide the worlds of the classic Saturday rugby fan with the modern fashion-focused lens that represents the style today.

To do this we enlisted fashion photographer Mara Sommers to shoot our models  outside of a set of classic suburban shops.