adidas — Move for the Planet 2023

AFTER a successful sustainability campaign in 2022, adidas wanted to broaden THE positive impact OF SPORT AROUND THE WORLD.

LEADING THEM TO CREATE: MOVE FOR THE PLANET

IT doesn’t matter how you move, JUST THAT YOU MOVE.

CLIENT: ADIDAS SUSTAINABILITY
BRIEF: MOVE FOR THE PLANET 2023
IDEA: XXXX

adidas is conscious of the impact sport can have on the world, but how about the whole planet. 

Realising that climate change's impact on the planet and sport within it was going to be wider ranging that just running and Ocean Plastic, they needed to redirect their efforts to make a greater impact. 

With that, they made the decision to evolve 'Run for the Oceans' into 'Move for the Planet. An initiative that looks to engage all sports tracked on the adidas Running app. Allowing them to shift from tracking kilometers to minutes also meant no matter what sport or how you moved, you could now make an impact.  

Then we ran around the world trying to shoot it all, with 3 days in New Zealand, one day in Athens and one day in Barcelona, we moved around the planet, for the planet.

Working with the natural tension between sports : which one is cooler, which one is more fun to play or even better for you.

SO WE POSED THE QUESTION.

which one is the best way to move for the planet?

did I MENTION that they initially gave the brief to another agency who used 3 of the 5 months of concepting before we got we got the brief. It was a wild race to the finish.

Did they MOVE?


Sure did, hitting our targets in the first days of the online initiative and starting the effects of everyones collective movement through out the campaign. 

Now sports infrastructure impacted through the effects of climate change can start to be built around the world.