Where Good, Returns.
CLIENT : PATHFINDER
BRIEF : BRAND AWARENESS
IDEA : WHERE GOOD, RETURNS
Pathfinder is an ethical Kiwisaver company that provides New Zealanders with the option of a getting positive returns on their investments without the morality baggage of where those returns are coming from.
The product works but having just rebranded, all we needed to do was make sure people knew about it. So we came up with a simple line to land the product benefit and repeated it as many times as we could. With the simple goal to make sure people remembered that, when it comes to your Kiwisaver, there's a better choice that's better for everyone.
With the new brand direction working with a clean, sophisticated visual approach, we wanted the creative to be just as sophisticated.
Using simple typography and word play to land the concept of ‘returns’ in different ways.
CREDITS
DIRECTOR: VINCE McMILLAN
AGENCY: AUGUSTO