To celebrate OUR WOMENS’ AND MENS’ all black and black ferns SEVENS TEAM in the then upcoming world cup, adidas wove the tEAMS’ multiple cultures together by creating the most colourful BLACK JERSEY ever.
CLIENT : adidas
BRIEF : adidas x NZR SEVENS SUPPORTER'S KIT
IDEA : WOVEN WITH CULTUREThis kit was created to celebrate this wide representation of cultures at their appearance at the upcoming joint Seven's world cup.While creating this through multiple lockdowns and re-concepts, we knew no matter what we wanted to represent the diverse people that made up the team with the case we'd use in the talent.
