CLIENT : QUEENSTOWN TOURISM
BRIEF : 2017 WINTER CAMPAIGN
IDEA : WELCOME TO WINTER

Queenstown is the complete winter destination, with world-class mountains a mere 20-minute drive from a buzzing central town. To build anticipation and secure winter bookings for the 2019 season, we needed to create a film that showcased these unique offerings to overseas tourists looking for their next winter adventure.

So, we tapped into the excitement of the first snowfall of the season, bringing the feeling to life through a journey into the heart of Queenstown and all that it has to offer.

The near two-minute film is driven along by a spoken word inspired narrative. While the pictures draw viewers into a first-hand experience, rich with textures and human emotions that tell the story of anticipation and thrill-seeking that Queenstown unleashes in the winter explorer. The juxtaposition of epic scenery, adventure and intimate human moments, shows Queenstown off in all its glory.