CLIENT : PINNACLE LIFE
BRIEF : BRAND CAMPAIGN
IDEA : PROTECT WHAT MAKES YOU LUCKY

Pinnacle Life is a New Zealand owned and operated insurance company with a small market share. Originally the only insurance company offering a complete online service, the industry had caught up, so Pinnacle Life needed to build their brand awareness and put themselves top of mind for Kiwis.

The new brand platform asks Kiwis to consider what makes them feel lucky, and the consequences when they’re no longer here to help protect them. A bold step in a life insurance industry that has traditionally glazed over the things they deal with every day.